Meet the Team
Tamara Camp
GLOBAL MARKETING EXPERT
Tamara Camp is a senior marketing executive with over 15 years of experience in directing innovative digital marketing strategies at high-growth organizations. She excels in translating data and consumer insights into engaging content and loyalty programs that enhance brand engagement, customer retention, and ROI. Known for her strategic thinking and leadership, Tamara is adept at defining long-term visions, steering change management efforts, and introducing operational best practices that optimize productivity and results.
Throughout her career, Tamara has held significant roles in various esteemed organizations. At YouTube, she led the global creator growth and platform strategy, revolutionizing marketing communications and content strategies for a vast creator community. As Vice President of CEM Growth & Loyalty at Western Union, she transformed the company's consumer engagement suite and loyalty programs, driving the transition from retail to digital platforms. Additionally, at Live Nation Entertainment, she developed strategies for Ticketmaster’s digital marketing channels, significantly boosting revenue and fan engagement.
Tamara's philosophy centers on leveraging her extensive marketing strategy and customer engagement expertise to help clients create compelling stories that resonate with their audiences. She believes in the power of data-driven insights and innovative content to build strong, lasting relationships between brands and their customers. Her approach is to empower clients with strategic, actionable plans that drive engagement, foster loyalty, and achieve remarkable business results.
Belinda Jackson Farrier
MULTICULTURAL COMMUNICATIONS
Belinda Jackson Farrier is a seasoned professional with extensive expertise in both the private and public sectors, specializing in community engagement, crisis management, and culturally fluent strategic communications. Her diverse skill set includes leading multilingual teams, public outreach, and policy analysis, making her a versatile leader adept at navigating complex global environments. With significant experience in West Africa and Latin America, Belinda is known for her strategic approach to addressing diverse audiences and fostering effective communication strategies.
Belinda's career highlights include her role as Director at YouTube Rapid Response. At the U.S. Department of State, she served in various high-impact positions, such as Acting Deputy Assistant Secretary for Public Diplomacy in the Bureau of African Affairs, Director of the Operations Center, and Deputy Chief of Mission at the U.S. Embassy in Kigali, Rwanda. Her tenure in these roles involved managing crisis situations, leading public diplomacy efforts, and enhancing the cultural exchange programs that strengthened international relations.
Belinda's philosophy is centered on leveraging her extensive background in strategic communications and international diplomacy to help clients create compelling stories that resonate with their audiences. She believes in the power of culturally informed and data-driven strategies to build meaningful connections and drive engagement. Her approach is tailored to support clients in achieving their communication goals by developing innovative, impactful narratives that foster strong, lasting relationships with their target audiences.
Cecilia Sun
CUSTOMER EXPERIENCE
Cecilia Sun brings over 20 years of experience leading digital transformation and building engaging digital and service experiences for consumers. Her expertise spans across customer experience strategy, digital product management, and innovation. Cecilia has created and scaled new consumer products and services across different industries and global organizations throughout her career.
Cecilia has held senior leadership roles at prominent organizations such as YouTube (Google), Blue Shield of California, and American Express. At YouTube, she transformed customer operations and improved customer engagement with the platform.. At Blue Shield of California, she modernized contact centers and member communications, resulting in substantial improvements in customer experience metrics. During her tenure at American Express, she led the development of customer-centric digital servicing strategies across 23 countries, pioneering new digital experiences and driving omni-channel integration.
Cecilia’s philosophy centers on leveraging her deep expertise in digital transformation and customer engagement to help clients create compelling stories that resonate with their audiences. She believes that truly understanding your audience helps you build strong, lasting relationships between brands and consumers. Her approach is to empower clients with strategic, actionable plans that drive engagement, foster loyalty, and achieve remarkable business results.
